Everyone is publishing. Anything is being published. Social Networks and Media are leading the way. This short info-graphic lead clip highlights the basic statistics and trends (accurate at time of upload) – Enjoy!
Digital has affected multiple areas of publishing: the platforms used, the audience, marketing strategies and concepts. Primarily, it has made it easier for everyone to publish – not just the publishing companies. This has lead to a trend of self-publishing and caused people to find it harder for their content to be seen and have an audience for their published information. Continue reading
Brands are everywhere. You may not realise it, but often the success of a company can be determined by the strength of its brand. The development of digital has started to change everything, especially in both Media and Publishing industry. It has caused basic things to become more complex, but it is important to note that some of the basics, such as a brand, need to stay the same. Continue reading
It’s not ‘new’ news that we are growing up in a digital age. The fact we are growing up in a digital age but still clinging on to life before technology existed – is something that many are subconsciously taking part in. Continue reading
Last week, I was lucky enough to attend a session with highly experienced and knowledgeable Designer and Art Director, Mark Ecob. Mark has worked in the design industry, specifically in book cover design, for 12 years. He started his own studio in 2010 and built up an international client blanket under the title of MECOB, producing book covers for the likes of Ian Banks, Alexander McCall Smith and Chris Brookmyre. Continue reading
Do designers have to think differently with the growth of the eBook market share?
Released at the beginning of the month was the latest edition of ‘Global eBook: A Report on Market Trends and Developments’, published by Rudiger Wischenbart Content & Consulting. The report highlighted the topic of current market developments for the eBook industry in established areas including the United Kingdom, the United States, and the up and coming countries making use of this emerging technology. Continue reading